Music Videos Unrivaled as Primary Triggers of Nostalgia, Vevo Study Reveals

A groundbreaking new report from Vevo Music has conclusively demonstrated that music videos are more potent catalysts for nostalgic feelings than any other media format. This significant finding emerges from…

Primary Wave Finalizes Landmark $1.5 Billion+ Acquisition of Kobalt, Reshaping Music Publishing Landscape

On Tuesday, July 7, Primary Wave Music officially concluded its acquisition of Kobalt, a monumental deal that passed all relevant regulatory scrutiny and is estimated to be worth more than…

The Deals: Primary Wave Buys Catalog of Design Firm Behind Iconic Album Art; Warner Music Korea Pacts With BIBI’s Label

The global music and entertainment industry continues its dynamic evolution with two significant developments underscoring divergent yet equally strategic trends: Primary Wave Music’s acquisition of legendary British design studio Hipgnosis’s…

‘Who’s Better, Who’s Best’? Pete Townshend Partners With Primary Wave Music

The strategic alliance, formally announced on Thursday, May 14, signifies a significant move for the 80-year-old rock icon, entrusting Primary Wave with the "exploitation" – in the industry sense of…

Primary Wave Music Partners with Eartha Kitt Estate in Comprehensive Catalog and Name, Image, Likeness Deal

Primary Wave Music, a leading independent publisher, talent management, and music marketing company, has officially announced a strategic partnership with the estate of the iconic entertainer Eartha Kitt, managed by…

Primary Wave Music Secures Landmark Acquisition of Kobalt’s Global Operations, Catalog, and Amra in Deal Valued Over $1.5 Billion

Primary Wave Music, a leading independent music publishing and talent management company, announced on Monday, March 23, that it has reached an agreement to acquire Kobalt Music Group’s worldwide operations,…