Music Videos Unrivaled as Primary Triggers of Nostalgia, Vevo Study Reveals
A groundbreaking new report from Vevo Music has conclusively demonstrated that music videos are more potent catalysts for nostalgic feelings than any other media format. This significant finding emerges from…
Primary Wave Finalizes Landmark $1.5 Billion+ Acquisition of Kobalt, Reshaping Music Publishing Landscape
On Tuesday, July 7, Primary Wave Music officially concluded its acquisition of Kobalt, a monumental deal that passed all relevant regulatory scrutiny and is estimated to be worth more than…
‘Who’s Better, Who’s Best’? Pete Townshend Partners With Primary Wave Music
The strategic alliance, formally announced on Thursday, May 14, signifies a significant move for the 80-year-old rock icon, entrusting Primary Wave with the "exploitation" – in the industry sense of…
Primary Wave Music Partners with Eartha Kitt Estate in Comprehensive Catalog and Name, Image, Likeness Deal
Primary Wave Music, a leading independent publisher, talent management, and music marketing company, has officially announced a strategic partnership with the estate of the iconic entertainer Eartha Kitt, managed by…
Primary Wave Music Secures Landmark Acquisition of Kobalt’s Global Operations, Catalog, and Amra in Deal Valued Over $1.5 Billion
Primary Wave Music, a leading independent music publishing and talent management company, announced on Monday, March 23, that it has reached an agreement to acquire Kobalt Music Group’s worldwide operations,…










